For months, I suffered from chronic anorectal issues that eventually required surgery. During that time, I tried every solution on the market. They were awful — dated, full of irritating ingredients, and marketed as though the only person who could possibly need them was an eighty-year-old man.
I felt embarrassed. I felt frustrated. I felt completely alone in something that, I would later learn, affects 8 out of 10 women.
And then I learned something that stopped me cold: the leading brands I had been using contained an ingredient that was actively making my condition worse.
The leading brands I had been using contained an ingredient that was actively making my condition worse.
That was the moment Novel was born.
I founded Novel because I deserved better. Because the women suffering in silence every day deserve better. Better ingredients. Better science. Better design. And a brand that finally treats this part of the body — and the conditions that so often correspond with pregnancy, postpartum, and perimenopause — with the dignity and rigor they have always deserved.
Novel is that brand. And we are just getting started.
Anastasia Bonaccorso
Founder & CEO
Women experience anorectal, perineal or vulvovaginal conditions
Women are afraid to go to the bathroom or get intimate due to anorectal health
Women experience depression or anxiety due to anorectal health issues
Women should never have to choose between clinical efficacy and clean, nourishing ingredients. They deserve both.
We believe in integrated care that nourishes, prevents, and heals — not just treats. Relief is the beginning. Recovery is the goal.
Vulvar and anorectal health are deeply connected. Care for one must consider the other.
Silence and shame keep women from the care they need. We are here to change that conversation — openly, clinically, and without apology.
Built for Good
A Public Benefit Corporation (PBC) is a legal business structure that requires a company to consider the interests of people and the planet alongside profit. It is not a charitable designation — it is a binding commitment, written into our corporate charter, that holds us legally accountable to a higher standard than shareholder return alone.
We invest in and support the science that has been chronically underfunded — because better research leads to better care.
Effective, clean anorectal and perineal care should not be a luxury. We are committed to building toward broader access as we grow.
From sustainably sourced ingredients to responsible packaging, we make decisions with the planet in mind at every stage.
We tell the truth — about our ingredients, our science, our claims, and our business. Always.
